So, what kind of ad can you make on Pinterest that your audience will enjoy? How to Target and Attract Customers on Pinterest #1 Create a Pinterest business account. Pinners are often more aware of new and hot products than non-pinners, and they seek out and enjoy viewing new products via targeted ads on Pinterest. This means that Pinners may actively be looking for your Etsy store passion planner, wedding favors, or whichever unique product you offer. Pinterest is unique, because of its users are generally considered dedicated buyers. Pinterest may not be used as much as Facebook, but when Pinners are on the platform they are very engaged in their pins, are ready to buy if they see something they like, and have the income to purchase what they want. What do all these stats mean for your business? Currently, Pinterest is only available in the US, UK, and Canada, but it is planning on expanding to other countries.Pinterest has 1 00 million monthly active users with 93 percent of the platform users planning to purchase from the platform.Millennials use Pinterest as much as Instagram.Pinners are predominately women (80 percent of the platform’s users) but the percentage of men on Pinterest has steadily grown since 2015-a trend not to be ignored.Pinterest users are approximately 26 percent of the population, but nearly 40 percent of pinners make over $100,000 a year.The average order of a Pinterest-generated sale is $50, which is the highest of all the social media platforms. ![]() According to Hootsuite, “75 percent of saved pins come from businesses and 2 million people pin product pins every day.” That’s a good reason to have a business Pinterest account AND to pay for advertising on the platform.Pinterest User Stats that Affect Your Business Once Pinterest figured out how to incorporate non-intrusive ads into its user experience, businesses really began to reap the benefits. Our next post will feature LinkedIn, Google, YouTube, and a surprise one you haven’t thought of! In this post we’ll discuss Pinterest, Twitter, and Instagram. We’re going to explore all the OTHER platforms besides Facebook – since they get little spotlight because of the FB ad frenzy. This post is the first in a 2-part series on social media advertising. Facebook pioneered the “non-disruptive” digital advertising model, based on Mark Zuckerberg’s attitude towards marketing. ![]() “Will people would click ‘like’ on my page? And will they land on my website 25 clicks later?”Īs Facebook fine-tuned their advertising options, other social media channels jumped on board, and everyone from LinkedIn to Pinterest began offering paid advertising options to businesses. You may have optimized your profile and put out good content, but you also spent a lot of time worrying about the money you had poured into a business page ad. ![]() You would post on Facebook and Twitter, religiously, at least once a day, and make sure to respond to all comments and retweets. Remember when using social media to grow business revenues was a crapshoot?
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